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Just Peachy Digital

Social media tips

how to increase your facebook organic reach

Have you noticed that your Facebook posts just aren’t having the same impact they used to? I know how frustrating it can be when you’ve put so much effort into creating your content only to find that it’s not being seen by most of your audience!

If you want to get your business in front of more people and your content seen by more of your followers, without paying through the roof for ads, here’s where you can start.

In this post I’ll break down what Facebook organic reach is, why it’s still relevant in 2023 and how to increase yours quickly. Let’s get into it…

1. What is organic reach?

Reach refers to the number of people that see your content (regardless of whether they engage with it or not,) and organic reach is how many people see your non-sponsored posts. 

The benefit of organic reach is that it’s technically free. Although, as anyone who has a social media presence knows, it’s not entirely free because it takes a lot of time to create content!

And of course, it also takes time to see results from your efforts especially as getting eyes on your posts has become increasingly difficult in recent years.  

2. Why should you prioritise social media content? 

You might be wondering if it’s worth putting effort into organic Facebook content. Wouldn’t it be better to put all of your available resources towards ads instead? 

The problem is, if you don’t have other necessary components of your digital marketing strategy in place, you’ll spend a lot of money and still won’t see the results you’re hoping for. 

I like what Amanda from So The Story Goes said in a recent post,

“Paid advertising helps to AMPLIFY what is working well in your marketing strategy – it is NOT the magic wand that is going to fix a broken pathway.”

With that in mind, your social media content is important for:

  • Establishing credibility – keeping your profile up-to-date and posting regularly ensures you don’t look like a spam/fraud account which would be off-putting to leads coming through your ads.
  • Building trust – your posts allow your audience and new leads to get to know, like and trust you which is crucial for growing your community and making sales.

3. Is it still possible to get facebook organic reach in 2023?

The short answer is yes, but first of all it’s necessary to understand how the Facebook algorithm works. There are several key factors which contribute to how many people actually see your content such as:

  • How much engagement is received – more engaging posts are rewarded with greater reach
  • The content types – videos vs text posts
  • Optimisation factors – such as timing

Keep reading for some Facebook marketing tips that will help ensure your content is seen by more people.

4. how to increase post reach on your facebook business page

update your profile

Let’s start with the basics! Make sure all of the relevant details are filled out on your profile including things like your opening hours, social media links and website link. Provide an accurate and up-to-date about section that reflects your business values and mission. Don’t forget to ask your clients to share reviews on your page after you’ve worked together.

optimise your content for facebook

Rather than creating entirely new content for Facebook, I like to adapt Instagram posts for my clients so that they work across on Facebook as well.

It’s worth keeping in mind that your audiences may differ significantly on your various social media platforms. Because of this, the content that performs the best and is enjoyed most might be different.

Remember to:

  • Optimise your images – the best size for Facebook posts is 1200 x 630
  • Avoid lots of hashtags – this is common practice on Instagram but not as impactful on Facebook. Using too many hashtags will make your post appear clunky.
  • Keep people on Facebook – avoid external links where you can and encourage people to engage within the app by providing a call to action eg. “comment below”

Related Reading: How To Increase Instagram Reach Organically

post at the right time

How much engagement your content receives is an important ranking factor for the Facebook algorithm. To help your content get the most reach and engagement possible, post when the majority of your audience in online.

You can make this easier on yourself by scheduling your content in advance. Some of my favourite social media scheduling tools are Later and Metricool.

utilise video content

Videos, Facebook Lives and Reels are the best performing content type on Facebook. If you’re on Instagram, I’m sure you’ve already dabbled in creating some reels. Make the most of the video content you’re creating by sharing your reels over on Facebook as well.

share funny memes

I’m here to tell you, memes are still cool. It might just be my generation, but we almost speak exclusively in memes and GIFs.

The great thing about memes is they are likely to be shared with friends which means increased exposure for you.

The other fun thing about memes is their potential to go viral. I’m sure you’ve had content pop up on Facebook because someone else ‘liked’ it. That’s known as viral reach.

post regularly

There isn’t really a formula or magic winning number for how often you should be posting. For anyone who works with me, I tell me that how often you post has to be realistic for you and your business. So, aim to post between three and five times a week if you can.

If you want to post but have nothing interesting to say to your audience, download my 30 days of social media content ideas guide! You’ll learn how to create content that connects with your dream clients, positions you as an expert and helps you make more sales.

social-media-content-ideas.jpg

run a giveaway

Giveaways are a brilliant way to increase your visibility, gain new followers and boost your engagement. If you want your giveaway to be a success then you have to be smart about how you do it. So let’s chat strategy…

  • Figure out your goals – are you wanting more followers or email subscribers (and how many)?
  • Decide what social media platform/s you will host the giveaway on.
  • Think about WHAT it is that you are going to give away. The key here is to offer something really valuable that will be of interest for your audience.
  • Come up with a deadline for when your giveaway will end and when you’ll announce the winner.
  • Plan the contest – how will people enter to win? (leave a comment, tag a friend, fill out a sign up form, vote in a poll etc)
  • Promote the heck out of it!

Related Reading: 10 Post Ideas For Your Facebook Business Page

join relevant facebook groups

Consider which groups your ideal audience is most likely to hang out in. There are a lot of business networking and community support groups for just about anything from furniture flipping to plant swaps.

Make sure to follow the group guidelines and avoid sharing too much promotional content! Try to show up and share valuable tips, give advice when others ask for it and talk about your business where it is appropriate.

share other people’s content

Sharing content like events, recipes, quotes and cartoons from other businesses or bloggers is a great addition to your content calendar. Firstly, it’s good practice to share more high-value content than you do promotional content. Secondly, other people’s content has the bonus of not requiring any effort on your part!

leave comments

Find people to follow who are local to your area, or have a similar target audience to you. These pages will be great to pull content from for sharing on your own page. Engaging with these pages and leaving meaningful comments is an excellent way to build connections with the page owner themselves as well as their community (who may also be interested in your business too.)

5. how to measure facebook organic reach

If increasing your brand awareness and reach is your goal, these are some important metrics you should be tracking each week or month to measure how well your strategies are working. 

  • Follower count – How many people can you potentially reach?
  • Reach of your social media posts – How many people do you reach each day / week / month?
  • Mentions– How many people are talking about your brand?
  • Shares – How many people find your content valuable enough to share with their followers too?

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Previous Post
10 creative instagram post ideas to promote your business
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The anatomy of an engaging social media post

Let’s be Instagram friends

There's ONE thing all of us have in common: 

We would love more time.⌛

🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in.

🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones &  The Six anyone!?)

Here are my top time saving tips:

⏱️ Turn off notifications & open the app with a goal eg. to reply to messages.

⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) 

⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories.

I hope this helps you get back some precious hours in your week! 
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#consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
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There's ONE thing all of us have in common: We would love more time.⌛ 🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in. 🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones & The Six anyone!?) Here are my top time saving tips: ⏱️ Turn off notifications & open the app with a goal eg. to reply to messages. ⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) ⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories. I hope this helps you get back some precious hours in your week! . . . . #consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
5 hours ago
View on Instagram |
1/6
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
justpeachydigital
justpeachydigital
•
Follow
Do THIS for more engagement 👇 Make sure your posts are attention-grabbing! 👀 The truth is, you only have a few seconds to make a good impression on social media. Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better. Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
2 days ago
View on Instagram |
2/6
Have you heard about 👉 deinfluencing?

It's basically the opposite of influencing (i.e. telling your followers what NOT to buy).

Shoutout to @hanna.rauch who inspired this post!

I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏

So here are my anti-recommendations:

🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model.

📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle.

🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! 

Okay your turn...what have you bought that's not worth the hype?

And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆
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#smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
justpeachydigital
justpeachydigital
•
Follow
Have you heard about 👉 deinfluencing? It's basically the opposite of influencing (i.e. telling your followers what NOT to buy). Shoutout to @hanna.rauch who inspired this post! I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏 So here are my anti-recommendations: 🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model. 📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle. 🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! Okay your turn...what have you bought that's not worth the hype? And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆 . . . . #smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
6 days ago
View on Instagram |
3/6
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
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#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
.
.
.
.
#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
•
Follow
I can't believe I'm saying this... But Instagram might not be my favourite anymore.🫢 Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year! Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy. ⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. It's so easy to get stuck creating content month after month for platforms that aren't even serving us. And this mistake can be incredibly time consuming and costly! 💸 What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you. P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat! . . . . #onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
1 week ago
View on Instagram |
4/6
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
justpeachydigital
justpeachydigital
•
Follow
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌 I hear you! I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟 In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!) Tap the link in my bio to give it a read - @justpeachydigital 👀 . . . . #instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
1 week ago
View on Instagram |
5/6
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
justpeachydigital
justpeachydigital
•
Follow
What happens when you combine SOCIAL MEDIA + SYSTEMS? Answer: lead generation magic ✨ If you like these tips be sure to follow us for more! 😊
2 weeks ago
View on Instagram |
6/6

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