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Just Peachy Digital

Social media tips

The anatomy of an engaging social media post

Do you feel like you’re doing all of the right things on social media but you’re not seeing the results you’re hoping for? I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you. In this post I break down exactly what goes into an engaging social media post including some examples of great posts from my lovely clients.

The best bit? You can apply these same rules across all of your favourite social media platforms and content types. Whether you’re a big fan of Instagram or you’d rather use TikTok, these guidelines will work for you. Let’s dive in…

How to create an engaging social media post

make it attention-grabbing 

It’s no secret our attention spans are really short. Long form content (blogs, IGTV, wordy captions) have been taken over by short form content (carousels, lists, reels). We want instant gratification. We want a resolution immediately. We want the tip, the punchline, and the satisfying solution right away.

The truth is, you only have a few seconds to make a good impression on social media. Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Here’s how to make your post attention-grabbing: 

  • Choose a catchy caption starter – these are the first and only words people will see without clicking to read more. Make them count! Think: Useful, Urgent, Unique, Ultra-Specific.
  • Graphics – pick interesting words (see above) and make sure the text is easy to read on small phone screens.
  • Use carousels – these are a great way to hold the attention of your audience for longer.

use their language

Have you ever seen content and been like…‘that’s so me!’ or ‘how did she read my mind?!’⁣

⁣Well, that probably didn’t happen by accident. It means that whoever’s content you were looking at is doing their marketing really well!⁣

⁣It’s one thing to know your audience and understand their pain points, but when you pair that with using their own language, you start attracting customers kinda effortlessly.⁣

How to find your customer’s exact language:⁣

  • Use Google – Type in relevant key words for your niche and scroll down to the bottom of the page to see what the common search terms are – this gives you an idea of what people are looking for help with!⁣
  • Try Pinterest – For the same reason as above, Pinterest is a search engine and can tell you what people are looking for.⁣
  • ⁣Look at Facebook groups – Head to the search bar and type in words like ‘struggle’ ‘help’ or ‘stuck with’ and you’ll bring up posts with the exact language you can use.⁣
  • Check your DMs – If people are often asking for your help, copy and paste their messages into a separate document which you can refer back to when crafting your own content later.⁣
engaging-social-media-post

Make it about them

I encourage all of my clients to share personal content. Sharing stories, behind the scenes, and even your weekend plans gives context and colour to the person behind the business.

With that being said, we are all inherently a little self-absorbed (I hate to be the one to break it to you!) Most of the time, we’re only interested in how things relate to us.

To create an engaging social media post, you want it to be a conversation. Think: how can you include and invite your audience to share with you too?

A great way to do this is to ask them for their opinion, feedback or a response on their experience.

  • instead of: ‘I love ice cream on a hot day.’
  • try: ‘I love ice cream on a hot day. I’m a cookies & cream gal through and through. Which flavour is your favourite?’

Remember: whenever someone is looking at your content they are thinking, “what’s in this for me?”

Keep it simple

Again, we’ve got short attention spans. This is especially true on social media, where people generally go to relax and escape. If any content feels like too much work, people will swipe on past it!

Tips to simplify your posts:

  • Use less words – edit your captions to get the point across in as few words as possible.
  • Less text on your graphics – edit out unnecessary or repeated words and use more imagery. 
  • Break it up – make your text more readable by using different fonts, bullet points and emojis.

Give an easy way to engage

Listen up, this tip will be a game-changer for your social media content! Write your call to action BEFORE you create the rest of your post. This way, you’ll be thinking of the goal of your post right from the start. Are you trying to encourage engagement, increase website traffic, or continue conversations in the DMs?

A simple prompt is often all it takes to get your audience engaging. Try: asking a question, getting them to send you a message or directing them to your blog post.

TIP: only give ONE call to action for each post. More options are more confusing for your audience and make it less likely that they’ll take action at all!

engaging-social-media-post

examples of great social media posts

@studio35nz

Why it’s great:

  • the caption starter is intriguing and makes you want to read more
  • it’s a carousel post with super practical steps on each slide
  • the caption is easy to read because it’s broken up with bullet points and emojis
  • it includes a simple way to engage
@antoniacreative

Why it’s great:

  • the caption starter is interesting
  • it’s fantastic storytelling that uses the audience’s language
  • the call to action is inclusive and makes the post about them
@cleanbeauty.with.amelie

Why it’s great:

  • the title grabs your attention right away
  • the three main points are simple and clear
  • the tips pop up one by one which makes it more interesting to watch

Want some help to make your content more engaging?

Part of the work I do with my clients is providing feedback on their content BEFORE it’s even posted to ensure it’s the best it can be. We’re all about creating and sharing high-value content for your audience every time. If you’d like some help implementing a strategic plan for your content, take a look at my custom content calendars.

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Let’s be Instagram friends

There's ONE thing all of us have in common: 

We would love more time.⌛

🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in.

🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones &  The Six anyone!?)

Here are my top time saving tips:

⏱️ Turn off notifications & open the app with a goal eg. to reply to messages.

⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) 

⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories.

I hope this helps you get back some precious hours in your week! 
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#consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
•
Follow
There's ONE thing all of us have in common: We would love more time.⌛ 🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in. 🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones & The Six anyone!?) Here are my top time saving tips: ⏱️ Turn off notifications & open the app with a goal eg. to reply to messages. ⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) ⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories. I hope this helps you get back some precious hours in your week! . . . . #consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
6 hours ago
View on Instagram |
1/6
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
justpeachydigital
justpeachydigital
•
Follow
Do THIS for more engagement 👇 Make sure your posts are attention-grabbing! 👀 The truth is, you only have a few seconds to make a good impression on social media. Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better. Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
2 days ago
View on Instagram |
2/6
Have you heard about 👉 deinfluencing?

It's basically the opposite of influencing (i.e. telling your followers what NOT to buy).

Shoutout to @hanna.rauch who inspired this post!

I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏

So here are my anti-recommendations:

🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model.

📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle.

🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! 

Okay your turn...what have you bought that's not worth the hype?

And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆
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#smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
justpeachydigital
justpeachydigital
•
Follow
Have you heard about 👉 deinfluencing? It's basically the opposite of influencing (i.e. telling your followers what NOT to buy). Shoutout to @hanna.rauch who inspired this post! I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏 So here are my anti-recommendations: 🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model. 📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle. 🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! Okay your turn...what have you bought that's not worth the hype? And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆 . . . . #smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
6 days ago
View on Instagram |
3/6
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
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#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
.
.
.
.
#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
•
Follow
I can't believe I'm saying this... But Instagram might not be my favourite anymore.🫢 Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year! Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy. ⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. It's so easy to get stuck creating content month after month for platforms that aren't even serving us. And this mistake can be incredibly time consuming and costly! 💸 What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you. P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat! . . . . #onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
1 week ago
View on Instagram |
4/6
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
.
.
.
.
#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
justpeachydigital
justpeachydigital
•
Follow
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌 I hear you! I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟 In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!) Tap the link in my bio to give it a read - @justpeachydigital 👀 . . . . #instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
1 week ago
View on Instagram |
5/6
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
justpeachydigital
justpeachydigital
•
Follow
What happens when you combine SOCIAL MEDIA + SYSTEMS? Answer: lead generation magic ✨ If you like these tips be sure to follow us for more! 😊
2 weeks ago
View on Instagram |
6/6

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