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One of the most powerful tools we have to help us build credibility and trust with potential clients, is social media. Our social content provides a perfect opportunity to pull back the curtain, show our expertise and invite people to work with us and experien[...]
Is it time to diversify your marketing? This has been a big theme in 2023 at JPD within my own business and for the clients I work with. We’re seeing a shift away from relying on social media to do all the heavy lifting and towards a more holistic approach t[...]
Here's an uncomfortable truth... consistency only matters if you have a goal-driven strategy. Yes you need to be showing up frequently online to stay top of mind with potential customers, but doing so without a strategy can be costly. Having a system in place[...]
Do you feel like something is missing when it comes to your digital marketing strategy? There are so many things you could be doing to improve your visibility and reach online but it’s hard to know what matters most to your business. There's so much helpful[...]
If you're a small business owner, then I'm sure you know that marketing your business is a full time job in and of itself. And the bad news is, the work of coming up with fresh, creative content for your social media never ends! If staring at a blank page stru[...]
We're about to make your Instagram strategy a whole lot simpler. Did you know, there are actually only three types of content you need to worry about? And if you're not getting clients with Instagram, then it's likely that you're missing one of them. In this p[...]