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Social media tips

3 ways to increase instagram stories engagement

Okay so you’ve been trying to show up on stories most days but you’re not sure if they are really working for you. Sometimes your stories get a lot of engagement but other times it feels like nobody is watching them. If you would love some tips to help improve your Instagram stories engagement, you are in the right place! First of all, let’s talk about who your stories are targeting.

Who are Instagram stories for?

Unlike Reels or posts on your main feed, stories will generally only be seen by your followers. That means people who already know you and your brand, and enjoy your content. Stories are an excellent place to take your relationship with your followers to the next level. To connect with them, engage with them and nurture them, until they are ready to take the step to buy from you.

How to make your instagram stories more engaging

Give them structure

Just like you would when telling a story, give your stories structure by having a beginning, a middle and an end. This makes them easier to follow and keeps people interested. 

For your beginning, tell people what your story is going to be about. If talking to the camera, make sure you use captions as well as adding text to explain the context of your video.

In the middle you can provide all of the value – and that doesn’t just mean sharing tips and tricks. Value can also look like telling a funny story, sharing some of your favourite things or getting your audience to play a game.

To wrap things up at the end, where possible try to give a call to action. Provide a simple step that your followers can take to engage with you in some way. This could be sending you a message to get help, voting on a poll, answering a question or sharing some feedback with you.

Provide a clear call to action to make your Instagram stories more engaging.

Avoid waffling at the start

I’m sure at some point, all of us have started a story by saying something like “Happy Tuesday everyone!” or “I haven’t posted in awhile but…” 

The problem with waffling at the start of your stories like that, is that people will lose interest really fast. These days we have very short attention spans. We want, instant gratification and the payoff to happen immediately, and if we don’t get that then we’ll just swipe away to find something better, funnier or more interesting. There is so much content available to us, we don’t have time to waste on boring fluff. 

So avoid the waffle and get straight to the point of your story. Set the scene. Have a clear beginning. Tell us what the story is going to be about. Hook us in right from the start and let us know exactly why should we keep watching.

Basically, within the first 5 seconds of your story what we want to know is: what’s in it for us?

Have a clear beginning to your Instagram stories

Use engagement tools

One of the easiest ways to get more Instagram stories engagement is to start making use of all of the tools Instagram provides. Stories engagement tools are a fabulous way to get feedback from your audience, to grab their attention, and to get them involved. They make your stories more fun!  

How to use the stories engagement tools: 

Slider: ask a question (eg. How great is this?) or use as a scale (eg. from a – z…how are you feeling today?)

Polls: Get your audience to vote between two options (eg. what are you drinking this morning? Tea or Coffee?) or get them to vote for more info about your product/service/freebie/event.

Countdown: Share a countdown when you have an upcoming launch, an event, or are going live on Instagram.

Quiz: Get your audience to guess which fun facts about you are true (eg. My favourite season is Autumn…True or False) or share a quiz on your niche (eg. How much do you know about Instagram?…)

Question: Ask for their feedback on something you are working on (eg. what should the title be?) or use it to learn more about your audience (eg. why did you start following me?)

Using the poll feature to improve Instagram stories engagement
Using the Instagram stories quiz feature.

How to measure stories success

Okay so you’ve been trying all of the above and now you’re wondering, if this even working? Anytime we try out a new strategy, we want to be measuring the success of it by looking at our metrics. 

In this case the metric we are using is the Stories Retention Rate. This tells us how effective our stories are at grabbing people’s attention and engaging them from start to finish. Here’s the formula you can use… 

Stories Retention Rate = (reach number of the last story slide x 100) / (reach number of the first story slide)

Take a look at how several of your stories performed this month. If the stories retention rate was above 70% then you are doing a good job at keeping your audience interested. If it’s less than that, make sure you are following all of the tips above and get in touch.

If you have any questions about using Instagram stories for your business, send me an email or a DM on Instagram – I’m happy to help!

Drop a comment below and let me know: what’s your favourite stories engagement tool to use? I personally love the polls feature. 

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  • Instagram 101: A Breakdown Of All The Content Types
    August 22, 2022

    […] Strategy tips: Share a mixture of content (some behind the scenes, some trainings or tips and don’t forget to give your audience plenty of opportunities to inquire about working with you!) Click here for 3 ways to increase Instagram stories engagement. […]

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Tap for promo ideas (that aren't just client testimonials!)👇 🔸Share one of your brand values - talk about one of your values or tell a story that highlights why you believe in your value. 🔸Talk through a FAQ - questions = hesitations. aka. roadblocks that are preventing potential clients from working with you. Remove the hesitation by addressing the question. 🔸Share behind the scenes of your services - this makes your work and the outcomes you achieve feel tangible to potential clients. 🔸Share your availability - share what each of your offers are, who they are best suited to, and how many spaces you currently have available in each. 🔸Talk about your freebie - directing leads towards your email list, with a free resource, allows you to nurture them further so you can support them in the future. (Full transparency, that's what this post is all about!) Want more Instagram post ideas? In my free guide I share 30 days of social media content ideas including educational, personal and promotional content to help you build relationships, position yourself as an expert and make more sales. 🙌 Tap the link in my bio to download it now! . . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #soulfulbusiness #instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #nzsmallbusiness #nzbusiness #businesswithheart #savvybusinessowners #creativecontent #instagramexpert
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NEW series alert! 👋 In case you missed it, I've started a new series on my stories every Tuesday called #chattytuesdays Each week I encourage you to grab a fun beverage, sit down and join the conversation - just as if we were two friends grabbing coffee at a cafe. ☕️ So far we've covered topics like vision boards, big (scary) goals for 2023, and the books I read last year that have stuck with me. I'd love for you to join me & share your opinions! Make sure you tune in every Tuesday for the next episode. Got any fun topic ideas or questions I should cover for #chattytuesdays? Drop them in the comments below, I'd love to hear 'em. 🫶 . . . . #smallandmightybusiness #smallbusinesslife #liveauthentically #consciousentrepreneur #wellpreneur #healthybusiness #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #freedombusiness #soulpreneur #imperfectboss #intentionalbusiness #herestothecreatives #soulfulbusiness #onlinebusinesstips #femalefounder #businesswithheart
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To the business owner who's in the messy middle of growing their business...

I see you! You're not a beginner, you've been at this awhile. You've got the basics covered. Now you're working on growing your community & client base. 

I created my custom content calendar package for YOU. To give you the accountability, consistency and strategy you are craving. ✨

Because maybe you're still in the DIY stage of business & you don't have the budget to outsource your marketing completely, but you're still feeling stuck. You'd love someone to take care of the whole dang thing but that's probably not gonna happen for awhile, but you still want support with your social media. 

If you're in the messy middle you need a little support, a bit of strategy, an action plan, a cheerleader, and sometimes even a butt kicker. 👏

So let me tell you, my custom content calendars aren't just a list of content ideas that I drop and run. I'm right here with you, this is a partnership, we're making lasting changes in your business. 

What's different about it?
🔸Unique content ideas, perfect for YOUR business
🔸A variety of topics so it won’t feel repetitive for your audience
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🔸Call to action ideas to encourage engagement
🔸Monthly report to help determine new ideas and goals for YOUR social media
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If you like the sound of that, I'd love to chat with you. Send me a message 💌 @justpeachydigital
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 #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #liveauthentically #heartcentered #consciousentrepreneur
To the business owner who's in the messy middle of growing their business...

I see you! You're not a beginner, you've been at this awhile. You've got the basics covered. Now you're working on growing your community & client base. 

I created my custom content calendar package for YOU. To give you the accountability, consistency and strategy you are craving. ✨

Because maybe you're still in the DIY stage of business & you don't have the budget to outsource your marketing completely, but you're still feeling stuck. You'd love someone to take care of the whole dang thing but that's probably not gonna happen for awhile, but you still want support with your social media. 

If you're in the messy middle you need a little support, a bit of strategy, an action plan, a cheerleader, and sometimes even a butt kicker. 👏

So let me tell you, my custom content calendars aren't just a list of content ideas that I drop and run. I'm right here with you, this is a partnership, we're making lasting changes in your business. 

What's different about it?
🔸Unique content ideas, perfect for YOUR business
🔸A variety of topics so it won’t feel repetitive for your audience
🔸Caption hooks to grab attention
🔸Call to action ideas to encourage engagement
🔸Monthly report to help determine new ideas and goals for YOUR social media
🔸You’ll feel supported, inspired & encouraged the whole time!

If you like the sound of that, I'd love to chat with you. Send me a message 💌 @justpeachydigital
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 #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #liveauthentically #heartcentered #consciousentrepreneur
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To the business owner who's in the messy middle of growing their business... I see you! You're not a beginner, you've been at this awhile. You've got the basics covered. Now you're working on growing your community & client base. I created my custom content calendar package for YOU. To give you the accountability, consistency and strategy you are craving. ✨ Because maybe you're still in the DIY stage of business & you don't have the budget to outsource your marketing completely, but you're still feeling stuck. You'd love someone to take care of the whole dang thing but that's probably not gonna happen for awhile, but you still want support with your social media. If you're in the messy middle you need a little support, a bit of strategy, an action plan, a cheerleader, and sometimes even a butt kicker. 👏 So let me tell you, my custom content calendars aren't just a list of content ideas that I drop and run. I'm right here with you, this is a partnership, we're making lasting changes in your business. What's different about it? 🔸Unique content ideas, perfect for YOUR business 🔸A variety of topics so it won’t feel repetitive for your audience 🔸Caption hooks to grab attention 🔸Call to action ideas to encourage engagement 🔸Monthly report to help determine new ideas and goals for YOUR social media 🔸You’ll feel supported, inspired & encouraged the whole time! If you like the sound of that, I'd love to chat with you. Send me a message 💌 @justpeachydigital . . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #liveauthentically #heartcentered #consciousentrepreneur
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Do you always have way too many tabs open or does that drive you crazy? 😅 . . . . #smallandmightybusiness #smallbusinesslife #creativegirlgang #nzsmallbusiness #nzbusiness #intentionalbusiness #herestothecreatives #soulfulbusiness #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #smallbizsquad #shopsmallnz #socialmediatipsandtricks
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BONUS ideas ✨

Share a testimonial
Talk through a FAQ
Share behind the scenes of your services
Shoutout some client wins
Talk about your freebie

Want more creative Instagram post ideas? 🙋
In my free guide I share 30 days of social media content ideas including  educational, personal and promotional content to help you build  relationships, position yourself as an expert and make more sales.

Tap the link in my bio to download it now!
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BONUS ideas ✨ Share a testimonial Talk through a FAQ Share behind the scenes of your services Shoutout some client wins Talk about your freebie Want more creative Instagram post ideas? 🙋 In my free guide I share 30 days of social media content ideas including educational, personal and promotional content to help you build relationships, position yourself as an expert and make more sales. Tap the link in my bio to download it now!
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I'm really proud of myself because in 2022 I read over 22 books! 🎉

I used to be a BIG reader but during the pandemic I fell out of the habit. I found myself binging on TV, Youtube and TikTok far more than I'd like.

Getting back into reading as a hobby has felt SO good. I love that it's an escape that's away from screens and totally disconnected. Swipe for my reading goals for 2023 and my TBR list. 📚

You turn! What are you currently reading?
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I'm really proud of myself because in 2022 I read over 22 books! 🎉

I used to be a BIG reader but during the pandemic I fell out of the habit. I found myself binging on TV, Youtube and TikTok far more than I'd like.

Getting back into reading as a hobby has felt SO good. I love that it's an escape that's away from screens and totally disconnected. Swipe for my reading goals for 2023 and my TBR list. 📚

You turn! What are you currently reading?
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#communitydrivensocial #worklesslivemore #heartcentredbusiness #findingyourfearless #seekinspirecreate #liveauthentically #heartcentered #consciousentrepreneur #wellpreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I'm really proud of myself because in 2022 I read over 22 books! 🎉

I used to be a BIG reader but during the pandemic I fell out of the habit. I found myself binging on TV, Youtube and TikTok far more than I'd like.

Getting back into reading as a hobby has felt SO good. I love that it's an escape that's away from screens and totally disconnected. Swipe for my reading goals for 2023 and my TBR list. 📚

You turn! What are you currently reading?
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#communitydrivensocial #worklesslivemore #heartcentredbusiness #findingyourfearless #seekinspirecreate #liveauthentically #heartcentered #consciousentrepreneur #wellpreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I'm really proud of myself because in 2022 I read over 22 books! 🎉

I used to be a BIG reader but during the pandemic I fell out of the habit. I found myself binging on TV, Youtube and TikTok far more than I'd like.

Getting back into reading as a hobby has felt SO good. I love that it's an escape that's away from screens and totally disconnected. Swipe for my reading goals for 2023 and my TBR list. 📚

You turn! What are you currently reading?
.
.
.
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#communitydrivensocial #worklesslivemore #heartcentredbusiness #findingyourfearless #seekinspirecreate #liveauthentically #heartcentered #consciousentrepreneur #wellpreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
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I'm really proud of myself because in 2022 I read over 22 books! 🎉 I used to be a BIG reader but during the pandemic I fell out of the habit. I found myself binging on TV, Youtube and TikTok far more than I'd like. Getting back into reading as a hobby has felt SO good. I love that it's an escape that's away from screens and totally disconnected. Swipe for my reading goals for 2023 and my TBR list. 📚 You turn! What are you currently reading? . . . . #communitydrivensocial #worklesslivemore #heartcentredbusiness #findingyourfearless #seekinspirecreate #liveauthentically #heartcentered #consciousentrepreneur #wellpreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
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