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Just Peachy Digital

Social media tips

How to create a social media content plan

“Social media takes up SO MUCH of my time!” That’s what I often hear from small business owners that I work with.

And I get it! You hop online to share a post but before you know it, you’ve spent an hour scrolling through your feed and watching people’s stories. It happens to the best of us!

Which is why I’m a big fan of content planning. 

Having a social media content plan means you don’t have to scramble to think of what to share at the last minute. You don’t have to stress about coming up with an interesting caption to go with the photo you just took. And you don’t get distracted and waste loads of time on social media. It’s a win-win-win. 

WHAT TOOL SHOULD YOU USE TO PLAN YOUR CONTENT?

There are so many content planning tools out there. Everyone has an opinion on which one is the best but honestly, the best thing to do is use the free trials of as many planners as you can until you find the one that works best for you. Since you will be the one using it after all!

That being said, my personal favourite and the tool I use for my social media content plan is Milanote.

social-media-content-plan

I love Milanote because it is basically a blank slate. Like the digital version of an empty notebook. You have total freedom to create however many boards you would like and structure them in a way that makes sense to you. 

I like that Milanote has templates available for structuring your boards such as social media calendars, marketing plans, mood boards and launch plans. Although, I prefer to have the blank page and fill it all in myself.

Another great feature of Milanote is that you can share boards between team members which is super handy for team projects.

So now you’ve got the right tool, let’s get to the crux of the matter, actually creating that content!

social-media-content-plan

HOW TO CREATE A SOCIAL MEDIA CONTENT PLAN

STEP ONE: KNOW YOUR TARGET AUDIENCE

This is an absolutely essential piece of your marketing puzzle. You need to get really clear on who your target audience is. You should be thinking about the kind of things that they love, and what they connect with and relate to. You should also be thinking about the platforms that they are likely to be hanging out on and therefore the platforms you need to be on to connect with them. 

Finally, you should have in mind some pain points and struggles they have so that you can speak directly to these. What is it that you have on offer that can really be helpful and make a huge difference in their lives?

STEP TWO: CREATE CONTENT THEMES

Keep your target audience in mind and then decide what key themes you are going to consistently talk about. 

For example, if you were a personal stylist your content themes might be: your OOTD (out of the day), client examples/testimonials, your why and fashion news. 

To help you come up with your themes, think about the key brand messaging you want to share. What makes your brand different from your competition? Who are you and why do you do what you do? What struggles do your customers have and how can you help? How have you helped clients/customers in the past?

STEP THREE: CREATE A CONTENT SCHEDULE

The next thing to do is to decide how often you will post on each platform. There isn’t really a formula or perfect answer for how often you should be posting. However, the more often you post, the more likely it is that your audience will see your content. Instagram and Facebook feeds move really quickly, so posting once a day on either wouldn’t be too much. Just do what is manageable and sustainable for you and your business. 

Then you can create boards/notes in your content planner with your images and captions outlined. 

If you need some help coming up with captions, then read my blog post: 4 things that will boost your Instagram engagement rate.

STEP FOUR: CREATE YOUR CONTENT

Using the themes you decided on, create content around these ideas. Take photos of yourself or your product. Create graphics and quotes in Canva using your brand colours and style. Find relevant articles, videos and memes to share. 

If you are looking for some ideas for Facebook content, take a look at my blog post: 10 post ideas for your Facebook business page.

social-media-content

STEP FIVE: SCHEDULE YOUR CONTENT

I like to schedule my content ahead of time, especially for Facebook because I am managing quite a few accounts so the more I can organise ahead of time, the better. 

If you aren’t already using it, give Facebook Creator Studio a go. You can create and schedule posts for both Facebook and Instagram ahead of time, FOR FREE. 

Then you can sit back and relax knowing your posts will all go out at the right time even if you aren’t online. It’s brilliant! 


And that’s all there is to it! A social media content plan that will mean you always have something relevant and interesting to post without all the stress.

I would love to know if you have a favourite content planning tool as well. Let me know your thoughts on planning social media content and if you have any questions you would love answered I’d be happy to do so!

Lastly, are you following me on Instagram yet? I would love to connect with you there. Drop me a message and say hi if you read this post.

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7 important Instagram metrics every business should track

Let’s be Instagram friends

There's ONE thing all of us have in common: 

We would love more time.⌛

🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in.

🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones &  The Six anyone!?)

Here are my top time saving tips:

⏱️ Turn off notifications & open the app with a goal eg. to reply to messages.

⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) 

⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories.

I hope this helps you get back some precious hours in your week! 
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#consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
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There's ONE thing all of us have in common: We would love more time.⌛ 🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in. 🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones & The Six anyone!?) Here are my top time saving tips: ⏱️ Turn off notifications & open the app with a goal eg. to reply to messages. ⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) ⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories. I hope this helps you get back some precious hours in your week! . . . . #consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
6 hours ago
View on Instagram |
1/6
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
.
#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
.
.
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
justpeachydigital
justpeachydigital
•
Follow
Do THIS for more engagement 👇 Make sure your posts are attention-grabbing! 👀 The truth is, you only have a few seconds to make a good impression on social media. Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better. Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
2 days ago
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2/6
Have you heard about 👉 deinfluencing?

It's basically the opposite of influencing (i.e. telling your followers what NOT to buy).

Shoutout to @hanna.rauch who inspired this post!

I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏

So here are my anti-recommendations:

🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model.

📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle.

🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! 

Okay your turn...what have you bought that's not worth the hype?

And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆
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#smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
justpeachydigital
justpeachydigital
•
Follow
Have you heard about 👉 deinfluencing? It's basically the opposite of influencing (i.e. telling your followers what NOT to buy). Shoutout to @hanna.rauch who inspired this post! I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏 So here are my anti-recommendations: 🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model. 📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle. 🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! Okay your turn...what have you bought that's not worth the hype? And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆 . . . . #smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
6 days ago
View on Instagram |
3/6
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
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#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
.
.
.
.
#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
•
Follow
I can't believe I'm saying this... But Instagram might not be my favourite anymore.🫢 Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year! Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy. ⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. It's so easy to get stuck creating content month after month for platforms that aren't even serving us. And this mistake can be incredibly time consuming and costly! 💸 What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you. P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat! . . . . #onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
1 week ago
View on Instagram |
4/6
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
justpeachydigital
justpeachydigital
•
Follow
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌 I hear you! I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟 In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!) Tap the link in my bio to give it a read - @justpeachydigital 👀 . . . . #instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
1 week ago
View on Instagram |
5/6
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
justpeachydigital
justpeachydigital
•
Follow
What happens when you combine SOCIAL MEDIA + SYSTEMS? Answer: lead generation magic ✨ If you like these tips be sure to follow us for more! 😊
2 weeks ago
View on Instagram |
6/6

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