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Just Peachy Digital

Business owner life

How to avoid burnout as a business owner

I’m not a marathon runner (although I did run a half marathon on my 21st birthday with almost no training) but the phrase “hitting the wall” has always stuck with me.

For those of you who wouldn’t consider yourself to be athletes either, “hitting the wall” is a term used in endurance sports. 

Hitting the wall: a sudden fatigue and loss of energy which is caused by the depletion of glycogen stores in the liver and muscles.

You’ve been running for miles and miles, and suddenly you have to stop because you have nothing left in the tank. 

Well, a week ago I “hit the wall” in my business, creatively speaking. My creativity, enthusiasm, passion, excitement, connection, drive, motivation, and energy all dried up. I had nothing left to give. 

I’m used to feeling tired. I’m used to feeling anxious. I’m not used to feeling indifferent. It was scary to me to suddenly not care. To be so detached from my work, my passion, my purpose. I did not like it at all. 

I wasn’t sure exactly what to do to restore my energy again but I figured hitting the emergency brakes and stepping away for a week couldn’t hurt. So I unplugged from social media, emptied my schedule, and promptly got taken down by a pretty nasty cold (of course!)

While I was recovering, I realised that I truly learned nothing from my half marathon experience in 2017. I failed to prepare then and I had failed to prepare now. I hadn’t given myself enough fuel to keep going. I was bent over, legs shaking, struggling to catch a breath – just emotionally and mentally this time.

The way I see it, building a business isn’t that different from running a marathon. 

A lot of people talk about doing it someday, few actually attempt it. 

Many start but don’t make it to the finish line. 

At the beginning you energy feels limitless but somewhere around the middle you find it’s not. Your goal feels almost impossible. You’ve come too far to turn back and you still are nowhere near the end. 

I could go on and on. The similarities are unending. So I did a little researching into “hitting the wall” and how athletes go about preventing the unfortunate circumstance of it happening to them. 

Here’s what I found and how I’m applying it to my business journey as well. 

how to avoid burnout (or hitting the wall):

Fueling before you start (aka carbohydrate loading)

I’m not talking about big plates piled high with pasta. Instead I’m suggesting filling up on things that inspire us. What sparks your creativity? Maybe like me, it’s books, podcasts, and conversations.

It’s asking for help instead of muddling through and trying to do it all on your own.

It’s building a network of friends, family and other business owners to support and sustain you as you attempt something nobody else has ever done before.

Replenishing what’s lost

Like those gel sachets that give runners a quick sugar hit, we need to replenish our energy along the way.

I think that looks like making time for self care, regular breaks, and time off. We need proper, intentional rest. Not the kind where you’re scrolling on TikTok or checking in on emails every now and then. The kind of rest where you’ve got nothing to do and nowhere to be.

Lowering your intensity

To keep a steady pace, you gotta start slow. That means being realistic about what you can actually accomplish in a day, choosing what’s most important and focusing on that. It’s setting achievable goals for yourself right now in this season. It’s setting the boundaries you need to protect your energy because you know you’ve got a long way to go.

That time I didn’t really train and thought I could run a half marathon.

The beauty of life is that we can start afresh any time we want. I don’t know about you but I’m great at saving my intention setting for January. But we also don’t have to wait until then. Now is as good a time as any to check in with yourself.

How are you doing today? Really? 

How can you take some of the wisdom from endurance athletes to help you maintain your pace and cross that finish line?  If you can relate to this blog post at all, I would love to hear from you! Drop a comment below.

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8 Comments
  • Ashleigh
    October 11, 2022

    Love this and couldn’t agree more, Megan 😊 I’m here to chat when you need. Might be due a catch up! Similarly, I did Outward Bound (which includes a half marathon) without really training at 18 😂 It proved to me I can persevere through challenges, but prep definitely wouldn’t hurt. I’m going through another big learning season in business right now.

    Reply
    • Megan Hallier
      Ashleigh
      October 12, 2022

      Definitely keen on another catch up! Oh gosh, yes preparation is everything. I can’t wait to hear more about what you are working on!

      Reply
  • Amélie
    October 11, 2022

    This is soooo true. I have a few drafts of blog posts about opening a business that I have never dated to share. But maybe I should.

    This also relates a lot to parenthood.

    I had to make space for time and mental space. It’s a work in progress and I thi k it may always be.
    Self-care for me now looksike acupuncture, craniosacral therapy, breathworks, bath and wine 😜, romance books and crappy TV shows and I love it.

    Every 13 weeks, I take a week off.
    I am also considering not having appointments during my periods and just catch up on admin, from my couch in my pj’s… To make this whole journey sustainable. We’ll see if I get there. I am trying it this month.

    Thank you got sharing this 😘

    Reply
    • Megan Hallier
      Amélie
      October 12, 2022

      Ooh! I would love to read those blog posts. Totally, it is always a work in progress. I love all of the different ways you take care of yourself and the idea of taking time off every 13 weeks! I need to be more intentional about the breaks I take throughout the year. Thanks for sharing!

      Reply
  • Steph
    October 13, 2022

    I feel like it’s also so easy to keep going and avoid taking a break until we absolutely have to take one sometimes. I hit the wall and have to stop instead of replenishing and refuelling along the way! Which isn’t great because leading up to hitting the wall everything starts to slide.

    Love this post Megan 🙂

    Reply
    • Megan Hallier
      Steph
      October 13, 2022

      That’s exactly what I do Steph! Definitely working on being intentional about planning and taking breaks regularly from now on.

      Reply
  • Stephanie
    October 19, 2022

    “It’s asking for help instead of muddling through and trying to do it all on your own.”

    This resonated with me so intensely. I realized that asking for help can include saying “Hey, I’ve been considering xyz. What do you think?”. Making decisions is a big part of running a business and it can lead to feeling overwhelmed and exhausted. I have definitely hit a wall many times. Really appreciate you sharing this and knowing I’m not alone. 🙂

    Reply
    • Megan Hallier
      Stephanie
      October 19, 2022

      Omg yes! It can be so tiring having to make so many decisions on your own. It makes me miss having co-workers to bounce ideas off. I’m so thankful for business coaching and support groups to help with this. It’s really vulnerable to admit you need help but it can be so life-giving.

      Reply

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There's ONE thing all of us have in common: 

We would love more time.⌛

🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in.

🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones &  The Six anyone!?)

Here are my top time saving tips:

⏱️ Turn off notifications & open the app with a goal eg. to reply to messages.

⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) 

⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories.

I hope this helps you get back some precious hours in your week! 
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#consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
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There's ONE thing all of us have in common: We would love more time.⌛ 🔸To work on our business because we’ve got kids to look after, a house to manage or another job we’re tied up in. 🔸To live our lives. To take care of our health, see our friends, or catch up on the latest TV show (Daisy Jones & The Six anyone!?) Here are my top time saving tips: ⏱️ Turn off notifications & open the app with a goal eg. to reply to messages. ⏱️ Plan ahead: Start with my 30 days of social media content ideas guide. (Download for free via the link in my bio! @justpeachydigital) ⏱️ Repurpose: share a popular post again, turn a newsletter or blog into a post, break down your post further on IG stories. I hope this helps you get back some precious hours in your week! . . . . #consciousentrepreneur #thehappynow #healthybusiness #abundantbossbabes #hustlewithease #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
5 hours ago
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Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
Do THIS for more engagement 👇

Make sure your posts are attention-grabbing! 👀

The truth is, you only have a few seconds to make a good impression on social media. 

Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better.

Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital 
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#instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
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Do THIS for more engagement 👇 Make sure your posts are attention-grabbing! 👀 The truth is, you only have a few seconds to make a good impression on social media. Your post has to be interesting enough to make someone stop and read/watch, otherwise, they’ll swipe away to find something better. Wanna know *exactly* what goes into creating an engaging IG post? 👋 Give my latest blog post a read! @justpeachydigital . . . #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy #intentionalbusiness #herestothecreatives #soulfulbusiness #communitydrivensocial #worklesslivemore #heartcentredbusiness #instagramarketing #socialmediaforbusiness
2 days ago
View on Instagram |
2/6
Have you heard about 👉 deinfluencing?

It's basically the opposite of influencing (i.e. telling your followers what NOT to buy).

Shoutout to @hanna.rauch who inspired this post!

I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏

So here are my anti-recommendations:

🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model.

📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle.

🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! 

Okay your turn...what have you bought that's not worth the hype?

And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆
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#smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
justpeachydigital
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Have you heard about 👉 deinfluencing? It's basically the opposite of influencing (i.e. telling your followers what NOT to buy). Shoutout to @hanna.rauch who inspired this post! I kinda love this trend because it's helpful to know what people actually recommend & I'm all for encouraging mindful consumption. 👏 So here are my anti-recommendations: 🐾 The Dyson stick vacuum - (IF you have a dog that sheds A LOT) Bruno has short hair but he drops it like it's going out of fashion. We cannot keep up and neither can our poor vacuum - even though it's the animal+ model. 📖 Kindle - I love e-books and my Kindle BUT it's so frustrating to me that none of our library books are compatible with Kindle. 🍏 Hello Fresh - okay it's a lifesaver after holidays & travel but for everyday life it's just too pricey and I hate all the excess packaging! Okay your turn...what have you bought that's not worth the hype? And influence (or deinfluence) me please: should I get one of those embarrassingly huge drink bottles that don't fit in your car cup holders? 😆 . . . . #smallandmightybusiness #smallbusinesslife #creativegirlgang #worklifeblend #hashtagauthentic #smallbusinessbigdreams #hustlewithheart #freedombusiness #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness #nzsmallbusiness #nzbusiness
6 days ago
View on Instagram |
3/6
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
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#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
I can't believe I'm saying this...

But Instagram might not be my favourite anymore.🫢

Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year!

Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy.

⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. 

It's so easy to get stuck creating content month after month for platforms that aren't even serving us. 

And this mistake can be incredibly time consuming and costly! 💸

What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you.

P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat!
.
.
.
.
#onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert  #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
justpeachydigital
justpeachydigital
•
Follow
I can't believe I'm saying this... But Instagram might not be my favourite anymore.🫢 Where it all started was 👉 after digging into my Google Analytics I realised that Pinterest was by far my biggest source of website traffic, even though I hadn't touched it in over a year! Which got me to thinking that maybe blog posts and Pinterest needed to be a bigger part of my content strategy. ⚠️ I see so many clients fall into this trap: pouring all of their marketing energy into a platform they think they should use vs what's actually working best for them. It's so easy to get stuck creating content month after month for platforms that aren't even serving us. And this mistake can be incredibly time consuming and costly! 💸 What can you do? Take a look at your analytics today to check which marketing platforms are actually working for you. P.S. If you want eyes on your business 👀 & help figuring out where there might be gaps in your digital marketing strategy, let's chat! . . . . #onlinebusinesstips #femalefounder #businesswithheart #creativecontent #instagramexpert #brandbuilding #buildyourbrand #heartcentered #consciousentrepreneur #wellpreneur#socialmediamarketingstrategy #soulpreneur #imperfectboss #creativeladydirectory #intentionalbusiness #herestothecreatives #soulfulbusiness
1 week ago
View on Instagram |
4/6
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
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#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌

I hear you!

I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟

In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!)

Tap the link in my bio to give it a read - @justpeachydigital 👀
.
.
.
.
#instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp  #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
justpeachydigital
justpeachydigital
•
Follow
Do you feel like you’re doing all of the right things on social media BUT not seeing the results you’re hoping for? 😌 I hear you! I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you out. 🌟 In my latest blog post I break down *exactly* what goes into creating an engaging social media post (including a few examples of great posts!) Tap the link in my bio to give it a read - @justpeachydigital 👀 . . . . #instagramarketing #socialmediaforbusiness #timetogrow #contentqueen #instagrowth #chattycaptioncommunity #sayyestosuccess #socialmediahelp #growyourgram #onlinebusinesstips #femalefounder #businesswithheart #savvybusinessowners #creativecontent #instagramexpert #instagramhelp #instagramguide #instagramgrowthtips #brandbuilding #buildyourbrand #socialmediamarketingstrategy
1 week ago
View on Instagram |
5/6
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
What happens when you combine SOCIAL MEDIA + SYSTEMS?

Answer: lead generation magic ✨

If you like these tips be sure to follow us for more! 😊
justpeachydigital
justpeachydigital
•
Follow
What happens when you combine SOCIAL MEDIA + SYSTEMS? Answer: lead generation magic ✨ If you like these tips be sure to follow us for more! 😊
2 weeks ago
View on Instagram |
6/6

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