When it comes to their Instagram engagement rate, most people make the mistake of focusing on only 2 metrics: likes and followers. Of course, having more followers means that you are able to reach more people with your posts. However, likes and followers are really just the tip of the iceberg when it comes to Instagram engagement. Truthfully, having tonnes of followers is overrated. Your follower count is important, but what is more important is the quality of the people who are following you. It doesn’t matter if you have lots of[...]
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