Here's an uncomfortable truth... consistency only matters if you have a goal-driven strategy. Yes you need to be showing up frequently online to stay top of mind with potential customers, but doing so without a strategy can be costly. Having a system in place to keep track of your most important marketing metrics is essential. It's the key to understanding which marketing activities are working, where your strategy might need adjusting and opportunities you can tap into to get more eyes and interest on your business. But there’s just one problem: There[...]
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