Reaching more potential leads and customers is one of the most common reasons businesses are on social media. We know our customers are spending hours scrolling the apps (on average for more than 2 hours per day!) We know most of our competitors are posting content consistently. Therefore, we know that if we want our business to be front and centre in more of our customers' minds, we need to be showing up on social media as well. The only trouble is, organic reach in 2022 is way down. I’m sure you’ve noticed that your posts, reels and storie[...]
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