It’s a bit of a gripe of mine, but most of the tips you read on websites focus heavily on what to do once you have the eyeballs (a.k.a dream clients) on your pretty, playful, perfectly white-spaced website. You get sold on things like: cohesive branding, stunning photography, and 'buy now’ buttons, but…you’re missing a teeny tiny step! What if your dream clients never find your website in the first place? What if your website doesn’t even show on the first page of the Google search results, let alone the third page (and how often can you be bothered[...]
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