You have probably heard about the importance of an email list by now. Email marketing is an incredibly important part of digital marketing strategies for business. It is one of the few owned channels you have that enable you to connect directly with your customers. A person’s inbox is prime real estate, so if you are lucky enough to be there, you need to make the most of it! The trouble is, a lot of small businesses set up these email lists because they have heard they are a good idea, but then they either forget about them or feel frus[...]
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