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So I talk a lot about using Instagram strategically and working smarter, not harder with your content. But the problem I hear a lot from small business owners is that they don't know what is and isn’t working well in their business. They feel like they ar[...]
"Social media takes up SO MUCH of my time!" That’s what I often hear from small business owners that I work with. And I get it! You hop online to share a post but before you know it, you’ve spent an hour scrolling through your feed and watching people[...]
You have probably heard about the importance of an email list by now. Email marketing is an incredibly important part of digital marketing strategies for business. It is one of the few owned channels you have that enable you to connect directly with your c[...]
When it comes to their Instagram engagement rate, most people make the mistake of focusing on only 2 metrics: likes and followers. Of course, having more followers means that you are able to reach more people with your posts. However, likes and followers are r[...]
Ah, SEO, the buzz word (or buzz acronym I guess) that’s all over the internet these days. Suddenly everyone is claiming they have unlocked the secret that will skyrocket your traffic. If you just follow their tips your page views will explode in no time!&nbs[...]
For most business owners, thinking up content ideas for social media is their least favourite job (except for me of course.) These days, there is a lot of pressure to be online if you are running a business. You are told that you need to be active on as many p[...]
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7 important Instagram metrics every business should track
April 16, 2020 -
How to create a social media content plan
December 19, 2019 -
10 things you can send your email list that they will actually enjoy
December 5, 2019 -
4 things you need to know to boost your Instagram engagement rate
November 9, 2019
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